Cost per contract written model

Every marketing dollar traced to the contract it wrote, at the channel and community that wrote it. The blended number is $6,698. No channel in the plan charges $6,698.

$900K

Reference-scale value

Data sets in the model

8 weeks

Build and deploy

Derived

Evidence grade

An average is the one number no channel actually charges

Marketing spend gets reported as a total and judged against a total. $3.51M, 524 contracts, $6,698 each — a number that describes nothing you can act on.

Underneath it the range runs from about $2,900 a contract to about $26,000, and the channels at the wrong end are invisible in a report that only ranks spend.

Four channels take thirty-one per cent of the plan and write twelve per cent of the book. None of them is obviously broken. They are simply expensive in a way nobody has measured.

Sixty per cent of that line is brand and coverage doing a job a contract clock cannot see, and the model refuses to claim it. The rest is arithmetic.

Cause 01

Spend where contracts do not come from

$1.09M running in channels producing twelve per cent of contracts. Sixty per cent is brand and coverage and is not claimed.

Cause 02

Media weight on communities at absorption

Four of fourteen communities running above absorption target and carrying full media weight anyway.

Cause 03

Leads paid for twice

Eighteen per cent of paid leads already sitting in the CRM against an active or lost record before the invoice arrived.

Cause 04

Fees priced against spend

Agency and production fees that scale with the media buy rather than with contracts written.

Want more detail?

The rest of this model — the data sets it runs on, the cause split, the working behind the reference figure and a sample output — goes out by email. Two fields, nothing else.