Every option priced against what it cost to install, per option, per plan, per community. The margin on a contract is set at the selections table, and the job cost report sees it eight months later.
Reference scale, grade Derived. Not a forecast for your business. This figure describes what a decision of this shape has been worth at this scale of operation, drawn from the evidence named in section 02. No payback, return or year-one figure appears in this brief — no fee has been quoted, so those numbers cannot exist yet. They are computed against a signed quote and stated with the fee beside them.
A design consultant quotes an option off the price list. That price was set once, against a supplier cost that has moved twice since. The consultant is right to quote it — it is the price. It gets quoted four hundred times a year.
The contract closes at the base price plus the options, and the options are treated as one line. Nobody separates the lines that carried margin from the ones that were sold at cost.
The job cost report gives you gross margin by community. It does not tell you which of the forty options carried it and which sold at cost. The model prices each option line against its installed cost, per plan, and ranks the forty. Some of them are negative.
A ranked option list is a price list decision the business can act on inside a quarter, without renegotiating a single trade contract.
The rest of this model — the data sets it runs on, the cause split, the working behind the reference figure and a sample output — goes out by email. Two fields, nothing else.