Every closing package already promises a first-response standard — a number stated once, in a welcome packet, and never checked against what a coordinator actually delivers. Nobody joins the ticket timestamp log to the CRM's referral tags until a quarterly review, so a slow response shows up as a soft dip in referrals months later, not a ticket that could have been escalated the same week.
Every slow-response home compared against the standard already promised. The gap is traced to a driver — an escalated repair, a lost referral, a negative review — so a coordinator can escalate this week, not explain a referral dip at the next leadership review.
A minor issue that becomes a bigger repair after a delayed first response. The largest single driver.
Homeowners with a slow-response experience who generate no referral in the following 12 months.
Lead volume lost to a negative review traceable to a slow-response ticket.
Priced separately in the warranty recurrence model. Not double-claimed here.
The rest of this model — the data sets it runs on, the cause split, the working behind the reference figure and a sample output — goes out by email. Two fields, nothing else.