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Enterprise · Decision models · Sales and marketing · Showhome productivity
Route 02 · Enterprise · Sales and marketing · Model 19

Showhome productivity model

Nineteen showhomes and $1.83M of carrying cost a year, measured against the release each one was built to sell and the hours anybody actually walked through the door.
$800K
Reference-scale value
6
Data sets in the model
6 weeks
Build and deploy
Derived
Evidence grade
01

A community has to be represented. This model never argues otherwise.

Nothing on this page is an argument for closing a sales office or leaving buyers with a trailer and a site plan. A showhome sells homes and the ones that are working are left alone by name.

The question is narrower: a showhome is built to sell a release, and when that release sells through, what happens next is usually nothing.

Measured against its own release, this portfolio carries sixty-two showhome-months of standing time past purpose. Six of the nineteen are the opposite case and are doing exactly what they were built for.

The reason is not neglect. Decommissioning one is a decision somebody has to make, and nobody has been asked to make it on a schedule.

Cause 01
Standing past the release it was built for

Sixty-two showhome-months a year at $96,400 each. Thirty per cent is the notice a decommission genuinely needs and is not claimed.

Cause 02
Staffed hours against traffic that does not arrive

Fifty-eight staffed hours a week against traffic concentrated in thirty-one per cent of them.

Cause 03
The discount a used showhome takes

Six sales a year at $41,200 below a comparable new home. Forty-five per cent of the gap is genuine wear.

Cause 04
Furnishing re-bought rather than relocated

Four turnovers a year writing off $34,000 of furnishing each instead of moving it to the next release.

02

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