Route 02 · Enterprise · Sales and marketing
Sales and marketing decision models
Price, incentive and channel calls made weekly, usually by whoever argues hardest in the room.
- Models
- 6
- Reference scale
- $7.3M
- Sponsor
- VP Sales
Every model in sales and marketing
- 14Incentive and buydown optimization$1.4MBuilt
- 15Lot premium accuracy$1.6MBuilt
- 16Cancellation signal$1.5MBuilt
- 17Cost per contract written$0.9MBuilt
- 18Realtor and co-broker yield$1.1MBuilt
- 19Showhome productivity$0.8MBuilt
$7.3M is a reference-scale figure for a multi-community builder. It is not a forecast for your business.